Dell going Green against Big Blue

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Dain Hansen's Blog | November 20, 2007   2:11 PM | Comments (0)

At Oracle Open World last week Michael Dell out trumped Ellison in his keynote with a visionary and quite re-volutionary message about what a company ought to be doing with its capital. It is clear Dell is rising about their typical competition and going after a much larger message.

Yes Dell has found such a higher message by going green and done some great marketing around what they have implemented in terms of environment friendly IT. They point at that by 2011 70% of companies will experience power/brown outs and yes you better your virtualization act together quickly.

Hey I think BEA has a pretty good story around Virtualization!

The key Dell message to get you there: Simplify IT in all caps it looks like SIMPLIFY IT, again something we have heard before at BEA. No surprise there. In fact we have been saying that the only way to simplify IT is through SOA & BPM, which aligns the IT with the business objectives, their processes and their needs; not just for IT’s sake.

But hey, this is Michael Dell talking, not me…so I digress.

Dell also discussed the advantages of Software as a Service (SaaS). For a good explanation go read Nick’s blog on SaaS. They showed a few demos that talked about what they could do there, although it wasn’t that interesting of a demo, they simply built a “Image” hosting environment for storing your images. It took me 10 minutes to figure out that they were talking about VMWare images and not Picture images. Agree with the SaaS message. Yes! But next time pick a better demo to illustrate the point.

Dell concluded the keynote by claiming to be Carbon Neutral by 2008 (although I am not sure what that means given all the Hummers sitting in their Texas parking lot). But joke aside the important part is that they are trying.
 
Finally, Dell left the audience with a striking movie clip with upbeat and energizing trance like music with images from Age of Aquarius, saying that the time for the me too generation needs to move over for the Re-generation: Re-build, Re-cycle, Re-engineer.

It was catchy, and I have to admit it was memorable. Count me in for the Me too Generation. Oops I mean count me too for the Re-generation. But before you do that make sure you go read about BEA Virtualization and my blog on how ESBs are in fact the ultimate in Green.

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