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Motorola Goes After Developers in a Big Way

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Bill Roth's Blog | August 7, 2007  11:09 AM | Comments (2)


Last night, I had the opportunity to get a preview of Motorola's next moves into building our their developer ecosystems. They seem to be doing everything right, exemplified by an event last night that reminded me of 1999-2000. They also give out Motorola RAZR2 V8s, which apparently run Linux. (This is also the reason why I did not sleep last night. A very cool phone.) Essentially they announced 3 things, A new developer platform, the release of their developer tools, and their series of developer shows across the world.

Linux and Java: The Moto Developer Platform

Moto has long been a proponent of Linux on hand sets, and they helped to found the LimoFoundation, an organization which helps to standardize Linux on handsets. They are calling this new platform, MOTOMAGX. In the next few years, up to 60% of Motorola's handset portfolio is expected to be based on Linux, with the MOTOMAGX platform playing a key role in supporting this strategy. MOTOMAGX supports applications developed in Java ME™, with plans to introduce new WebUI (featuring web technology to enable widgets and Web 2.0 experiences) and native Linux application environments in upcoming releases.

MotoDev Studio

Moto also released their Java/Linux developer suite. Based on Eclipse, the first release of MOTODEV Studio for Java™ ME provides a powerful set of tools to streamline Java ME development for Motorola's 3GSM handsets.

Moto Developer Summits: JavaOne for Phones

Motorola also announced a global series of MOTODEV Summits, one-day events that offer developers training and guidance, and a sneak peek at the next generation of Motorola devices, platforms and technology -- including MOTOMAGX. They will be held in:

  • Sept. 10-11, 2007 at The Fairmont Hotel, San Jose, Calif.
  • Nov. 9, 2007 at The Brewery, London, England
  • Nov. 12, 2007 at The Westin Hotel, Financial Street, Beijing, China

(Note to Moto: On behalf of San Jose, thanks for putting one in my home town. )

All in all, it looks like they are going after developers in a serious way. I think this is great. With an Eclipse set of plugins, it should be possible to load their environment into BEA Workshop, and do both client (handset) and server (WebLogic Server) programming in one IDE. I will be looking at this in a later post.


Comments

Comments are listed in date ascending order (oldest first) | Post Comment

  • Ericsson had half a million Java cellular handsets in 1998. Each provided a Java DB, which was challenging because we had to put a DB, Java runtime library, and applications on a phone with at best 64KB of flash memory. A 2% increase in DB size might reduce the application space by 20%. Footprint, and flash memory handling were the hardest challenges as well as garbage collection. Flash memory is larger and more resilient now. (Perhaps JRockit's deterministic garbage collection should be put on handsets?) I blogged recently on the iPhone discussing the migration of PC platforms to phones. Industrial control systems, security systems, video systems, aerospace systems, kiosks, entertainment consoles, and television set top boxes, (whew!), have been successfully migrated to PC-style platforms. Meanwhile, heavy iron mainframes, and super computers have been migrating to clusters of PC-style systems. As exemplified by the iPhone and other high-end phones, will a "phone" platform become obsolete?

    Posted by: fmikkels on August 8, 2007 at 7:33 AM

  • Interestingly I came across LimoFoundation today. I've also been keeping an eye on Nokia who are doing some great things. Their platform offerings for developers looks to be really complete - check out forum.nokia.com. They also have linux based development for their tablets - all open source - on maemo.org.

    Posted by: jonmountjoy on August 8, 2007 at 8:13 AM



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