BEA World Shanghai, Day 1
Bill Roth's Blog |
December 11, 2007 7:20 PM
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BEA World Shanghai.
It's a cold, rainy day in Shanghai, but the atmosphere in the Shanghai International Convention Center could not be more different. We are over subscribed and there are at least 7000 people
The event was kicked off by the BEA Country Manager, Marcus Tsoi. He begin his presentation by talking about our insane (my word choice) growth in China. Our staff in China has doubled. We have started up a Telecom technology center. We doubled the number of sales offices. He also talked about the customers that are sponsoring the conference, like Digital China, HP, VMWare, among others. It also marks the 10th year anniversary of BEA's time in China, and the 4th year of having BEA World in China. Marcus then introduced our Asia General Manager, Steve Au Young.
Steve pointed out that there has been a tremendous amount of chance in Shanghai and its skyline, even over the last 3 months. He introduced Alfred Chuang, BEA's CEO.
Starting out in Chinese, he welcomed the attendees and thanked them for coming. Alfred then talked about a New Era in Enterprise Computing. He discussed mashups, and how they could be added to enterprise for greater flexibility. He declared: The Era of Packaged Application is over. Traditional packaged applications actually hinder our ability to innvovate in the enterprise. What is needed are, to borrow a term from Forrester, Dynamic Business Applications.
These are not standard composite applications, but ones which are more aligned with the business process, and are designed for people. We have to make it easier for people to analyze and improve business process faster. Our name for this effort is Project Genesis. We working on developing the world's first enterprise grade Software-as-a-Service platform.
He then invited Blake Connell up to talk about a fictitious car company, BEA Motors., and how Project Genesis would help improved the business flow, to make sales easier and faster.
Hailin Wang, JiangtSu Electric Power
The next speaker is Hailin Wang, IT Director for JianSu Electric Power. He started about by talking how JiangSu was one of the first companies in China to use SOA. They are a State-Owned Company (SOC). They want to use SOA to improve their business processes and integration.
The company is a regional power company, with RMB 111B in revenue, and 52000 employees, and 26 million customers. They have gone through three stages of IT realization in their company. The first is awareness building. The second phase is using IT as a tool for operations. The Third phase is for IT to be integrated into the daily business process. He pointed out their revenue has doubled over the last 5 years, and they have invested over RMB 22B in IT over the last few years. Some of their changes include a complex regulatory environment. They also have the challenge of integrating with the national power company, and several provincial power companies. Their business has to track tariffs, power lost in transmission, and the state of the power grid.
In order to be more flexible, they have a plan to move from the tightly-coupled application architecture of today, with a more loosely coupled architecture tomorrow. They selected BEA because of our experience in delivering SOA, and our product suite. They have decided to build out their "front-end" architecture will be based on the WebLogic Platform. They are also implementing a service repository and are using AquaLogic Service Bus, and will be heavily invested in Business Process Management.
We then announced our contest for the most innovative customers. People can register at www.bea.com/customers.
Rob Levy, CTO
Rob Levy then got up to talk about how we're going to deliver on our long range vision, and what were planning on delivering over the next 5-8 quarters. He talked about the confluence of Web 2.0, SOA and Social Computing, and how this gives rise to Dynamic Business Applications(DBA). The traditional application is not flexible to allow for greater collaboration and flexibility to change quickly as the business needs change. Rob then made the point that there will need to be a platform for delivering DBAs. Project Genesis is our platform for delivering DBAs, which incorporates SOA, Web 2.0, and Social Computing, and it permeates all BEA products. He then talked about the properties for this new platform.
Demo God Blake Connell then came up on stage to demo Workspace 360, which is the way you will build Dynamic Business Applications.
(In an interesting testament to the pervasiveness of the net, I was also IM'ing with my daughter, helping her with her Spanish homework at the same time.)
Blake first showed how we are blended BPM, registry, Service Assembly Modeling and coding tools into one integrated tools. This is the most exciting effort for me, since my term is working on building this. The demo showed how a user can simply implement a business process change which would have taken 4 different tools before. Soon, it will be in one integrated tool.
Rob then finished with a review of our roadmap over the next three years. To see what he talked about, see the reply on bea.com.
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