Day 2 of BEA World in Shanghai began cold, but dry. There was an ethereal mist hanging over the city yesterday, and it appears to be lifting today. We had a number of announcements yesterday including that Guardian 1.1 is free.
BEA China Technical Director SiCheng Yu lead off they day and introduced Rosanne Saccone, who runs marketing for BEA. Her presentation was talking about how BEA is bringing value to the market with enterprise collaboration. She gave our vision for how we're bringing together Enterprise Social Computing, BPM and SOA, as part of our vision for driving real business productivity.
John Knightly then came up and showed how this would be implemented in a demo which showed how a fictitious bank would use BEA software to be more effect and be more flexible in its business processes, and how this would make this business and indeed any business more productive.
The key messages of Rosanne's presentations are:
1. BEA enables the next level of business productivity
2. BEA delivers tools today for the new workplace
3. Manage interaction and activity as a core business asset
Bo Yang, IT Manager, Shanxi Mobile
Next up was Bo Yang, IT manager in Shanxi Mobile, and division of China Mobile. The purpose of his presentation was to share some of China Mobile's experience with SOA. Interestingly he mentioned in Shanxi, the mobile network as more coverage that the fixed-line network. In some respects, this is not surprising since it is easier to put up a tower than wire 1000 homes. Mr Yang then reviewed aspects of their business. He talked about the needs from his customer base for updating his business model. The moved to a multi-channel method for reaching customers, including web, SMS, MMS, and IVR.
One major change for them is that they have made their network available to vendors, broadening their focus. They were previously focused on building revenue from the end-user. Now their focus is building up an ecosystem for merchants, to the point where they are encouraging users to upload their personal data so they can get more targeted offers from vendors.
After discussions with BEA, they were able to establish a unified customer experience across all channels. They have also built out a local architecture which is repeatable across other divisions.
It is interesting to note the pervasiveness of the advertising for the Beijing Olympics. All of the Chinese speakers had the Olympic logo on their slides, and you see the logo everywhere on the streets. My Yang had the logo on his slides as well.
He then summarized his experience with SOA, which was that it was an effective way to blow up silos of enterprise apps and integrate them over time. He also mentioned he used AquaLogic Service Bus, among other BEA products.
`
Guy Churchward
The ever-avuncular and convivial Guy Churchward came up next to talk about Virtualization. After taking an picture of the audience, he put the audience on notice about how important virtualization really is. He made the statement that every server will be shipping multi-core by next year. The fundamental problem is that the average server, worldwide, is only about 6% utilized.
He then showed slides which shows how there are too many levels in the current operating stack. There are efficiencies to be gained. We gained them by Liquid VM, which essentially replaces the OS, since Java plus the hypervisor is really the same as an operating system. In doing so, we double the efficiency of the system. He then showed the benchmark testing of Liquid VM versus Java on Linux, and the results are striking. Java on Linux will degrade after 4 CPUs, while on the same system, there is till improvements after 8 CPUs. Guy also talked about the Liquid Operations Console, which is our environment for managing the Liquid VM.
After putting things in an historical context, Guy summarized his thoughts and left the stage.
Comments
Comments are listed in date ascending order (oldest first) | Post Comment
